Knowledge base item

Negotiating without losers

Together for a sustainable transaction

An important part of the transaction process is the negotiation phase. At Florijnz we value an outcome that benefits all parties, a so-called win-win situation. To create a win-win situation, a negotiation style is applied where the interests of both parties are taken into account to create maximum benefit on both sides. In order to achieve such an outcome, it is important to engage in conversation and understand the ultimate interest of both parties. To achieve a win-win situation, creative solutions must be devised that benefit both parties.

Team consults

7 important principles

To create a win-win outcome, we apply a number of key principles throughout the process:

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Marieke Klaassen
Marieke Klaassen van BeurdenPartner

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