
How Florijnz guided I-experts through a complex shareholder process to a successful deal
The Situation
I-experts was facing a major step: an acquisition involving multiple shareholders. Through a lawyer with extensive experience in M&A transactions, they came into contact with Florijnz. After an initial meeting, the decision was quickly made.
“After our initial meeting, we had a good feeling about it. We were drawn to Florijnz’s pragmatic approach and the perspective they offered. Their honest assessment at the start of the process also inspired confidence.”
The Challenge
The process turned out to be more complex than expected. Multiple shareholders were involved, the process took unexpected turns, and the preparation took much longer than initially anticipated.
“The biggest concern was that, in the end, no deal would be reached.”
One of the biggest challenges turned out to be the financial preparation: providing large amounts of figures and financial details, and getting the financial records in order so they could withstand a critical audit.
“I thought we had everything figured out, but Florijnz’s critical eye during the preparation phase and later during due diligence helped prevent many discussions.”
Florijnz’s Approach
Managing Expectations from Day One
Florijnz began the process by getting all of I-experts’ shareholders on the same page. In hindsight, this proved crucial: it prevented discussions that would otherwise certainly have arisen during the process.
“The various shareholders had different expectations and, over time, different interests as well. Florijnz handled this well.”
Quality of the Information Memorandum
By critically reviewing all the data provided, the quality of the information memorandum was excellent. This paid off later: fewer disputes during the due diligence phase and a stronger negotiating position.
Commitment Even When the Going Gets Tough
When the process took a different turn than planned, Florijnz remained fully engaged. They actively contributed ideas on the best course of action, which ultimately led to a successful deal.
“It was a complex process. Florijnz’s commitment made all the difference. They remained involved from start to finish, actively contributed ideas, and as a result, we ultimately achieved a successful outcome.”
Advice on selecting an investor
Florijnz advised not only on price and structure, but also on the quality of the fit with potential investors—an aspect that is sometimes underestimated on paper.
“Sometimes an investor looks promising on paper, but if the gut feeling isn’t right, you have to ask yourself whether it’s the right choice.”
The result
The I-experts transaction was successfully completed. The deal led to a new partnership with significant synergy benefits, laying a solid foundation for further growth.
“The transaction has given rise to a new partnership that has the potential to generate enormous synergy benefits. It’s a great foundation for the continued growth and development of our organization.”
Advice from other entrepreneurs
When asked what advice he would give to other entrepreneurs considering a sale, his answer was clear:
“Be honest with your advisors from the start. Explain the situation as it is. And start the process and preparations early.”
And looking back on the process:
“Start preparations earlier and make sure it has your full attention.”
I-experts on Florijnz in three words
“Honest, dedicated, and highly knowledgeable.”
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