Our approach
Our approach in the sales process
You're considering selling your business. How do you approach that? What steps do you have to take? Selling your company is an intensive process, it affects not only the figures but also you personally, and has an impact on employees, customers and the future of the company. Professional guidance here determines a large part of eventual success.
At Florijnz we guide you prior to, during and after the sales process. We do not work with a standard script, but on the basis of customization. Together we bring your goals, concerns and preconditions sharply into focus. From there we determine the route. During the process we stay in constant contact, we check whether we are still on track and make adjustments where necessary. This way we keep a grip on the process and the result.
Thorough preparation forms the basis. We analyze the business financially, structure the information and carefully prepare the book examination. On this basis, we give a realistic indication of the proceeds and explore which types of buyers fit your business and ambitions. We make these choices together.


Market approach
Before we go to market, we determine together a well thought-out sales strategy. We prepare a procedural letter in which we can share our approach with interested parties.
The market approach is always discreet. Potential buyers first receive an anonymous profile of the company. Only when a party shows serious interest and signs a confidentiality agreement do we share the information memorandum and further documentation.
During this phase, we guide and structure all communication. We carefully collect and answer questions from interested parties. We organize and supervise the introductory meetings with the potential buyer. This gives you the opportunity to present your company well and get a feeling for the potential buyer(s).
Negotiation and due diligence
Parties who are enthusiastic make an indicative (non-binding) bid. On the basis of these bids, we determine together which party or parties we will proceed with. These party or parties sign a letter of intent, which creates exclusivity and allows the process to deepen.
This is followed by the book examination. The buyer gains full insight into the company, including financial, tax, commercial and personnel aspects, as well as issues such as intellectual property and contracts. This is often the most exciting phase of the process. We supervise this process tightly, monitor progress and ensure that questions are dealt with in a structured manner.
Once the due diligence has been successfully completed, the final negotiations begin. We work towards a final offer and guide you through all the substantive and strategic choices involved.


Completion of the transaction
In the completion phase, the final agreements are recorded in the purchase agreement. Once all conditions are agreed upon and any approvals obtained, the signing and official transfer of the shares follows.
We ensure that the transaction documentation is completed carefully and that all parties involved know exactly where they stand. In this way, the process comes to a controlled conclusion.
Guidance after the sale
It is important that the agreements made during the sale are honored in the various agreements. Naturally, we will guide you through this.

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